Rocket Mortgage: JDP

Studio: Pluto

Client: Rocket Mortgage | Quicken Loans
Role: Art Director

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I've long admired Pluto, so I eagerly accepted their invitation to collaborate on Rocket Mortgage’s JDP ad. Eat Rice tasked us with crafting storyboards and visual concepts for the campaign. Equipped with a detailed style guide, I delved into creating compelling narratives and characters that complemented the script. Though the project eventually lost momentum, it was an immensely enjoyable experience to contribute to.

Early Ideation

Armed with a script and style guide, I delved into crafting thumbnails for the story concept. After recording a concise video pitch outlining the sequence, I swiftly received the green light. Additionally, I crafted preliminary character concepts for selection. Upon receiving feedback and making necessary adjustments, I proceeded to create four detailed style frames to present.

Thumbail ideation.

First round of style frames.

Character Concepts

First round of character concepts.

Final Style Frames