Ford SDI: Care for Eachother

Studio: Zara Creative

Client: Ford SDI
Role: Storyboard Artist & Illustrator

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I had the exciting honor of collaborating with the innovative team at Zara Creative to assist in developing a compelling visual narrative for the renowned Ford SDI. The project entailed creating detailed storyboards, providing art direction, and crafting illustrations to be handed off to the talented Julie Craft for the final AE animation.

The Early Phases

Above: Early thumbnails represent the initial visual concepts outlining key story beats. The images positioned to the left of the boards are inspired by a collaborative effort involving Zara, Ford, and Eat Rice.

Mood Boards: A closer look at notes and the imagery that inspired the sequence.

Below: A snapshot of the value studies done before fully rendering the illustrations in color.

Final Style Frames